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Is a marketing career the right choice for you?

Is a marketing career the right choice for you?

In 2024, amidst all the drastic changes we’re experiencing across industries, a lot of people covet a marketing career, but why is that? We are often made to choose between strict black-and-white compartments. After all, ”you can either be creative or be logical” was once a widely held belief for a very long time.

From the smog of this debate emerged marketing—our very own rainbow unicorn that combines highly technical skills with freeflowing creativity. Marketing sits comfortably at this unique intersection of creativity, psychology, business strategy and tech knowhow. 

Gone are the days when marketing focused on getting somebody to purchase a product. Today, to be a marketer, you must be a storyteller, influencer, educator—the list goes on.

Throw in data analytics and a dozen different tools that serve different purposes and you’ll see just how much the field has evolved beyond recognition over the past couple of decades alone. 

More importantly, marketing offers a lot of variety for the easily bored mind. One day you could be brainstorming a social media campaign or analysing consumer insights, and the next, filming a clip for TikTok while balancing precariously on a particularly wobbly table. 

It’s dynamic, ever-changing, and, honestly, a lot of fun—if you know what you’re bringing to said wobbly table. So, how do you decide if it’s the right career for you?

Capital Placement’s Social Media and Content Manager Angel Zhou shares a few key insights you absolutely need to know before taking on a marketing role.

Is marketing still a growing industry? 

It’s getting harder to break into marketing, and that’s the honest truth. There have been drops in certain marketing roles, such as that for creative writers, particularly due to the rise in AI tools. On the other hand, there has been a spike in demand for SEO and other roles that require significant technical knowhow. It’s an important shift we’re seeing in the marketing landscape—let’s dive into it.

The integration of AI and automation has transformed certain roles, especially those traditionally focused on creative output, like copywriting. AI tools can now generate content quickly and at scale, which has led to a reduced demand for human writers in some areas.

However, this doesn’t mean the creative side of marketing is disappearing. Instead, the role of the creative is evolving. Human creativity, empathy, and nuanced understanding of cultural contexts are things AI still struggles with so, while AI can handle the more repetitive and data-driven tasks, there’s still a strong need for humans to infuse content with genuine creativity and emotion.

What has changed for marketers?

As marketing becomes more data-driven, there’s a growing demand for technical skills. Marketers who can analyze data, understand SEO, manage digital campaigns, and utilize marketing automation tools are highly sought after. It’s not just about coming up with a great idea anymore; it’s about executing it effectively across various digital platforms and measuring its impact accurately.

This is why it’s vital for marketing professionals to blend creativity with technical know-how in order to thrive in today’s marketing world. It’s about being versatile and continuously learning. The landscape is challenging, yes, but it’s also full of exciting opportunities for those who can adapt and grow with these changes.

But then we get the question: “Is marketing the right career for me?” Among those asking are people currently working in marketing as well as those looking to start working in the field. If you’re a part of this group, it’s important to know for certain that this is the right path for you.

“I feel fortunate to work in marketing and want to continue in this field. However, I’ve spoken to people who ended up disliking the job they initially thought they’d enjoy. It’s crucial to identify if it’s the industry itself that you dislike,” Angel explained

“Seek advice from mentors, explore other job opportunities, take courses, and consider internships in different fields to test them out. The longer you stay in a job you don’t like, the more time you waste. While you’re getting paid, it’s important to prioritize finding something more suitable. Moving on is essential for finding a career path that truly fits you,” she advised.

Is a marketing career ideal for you?

Deciding if marketing is the right career for you involves some self-reflection and understanding what the field truly entails. Aligning what the field demands of you with your personal goals, skills and other capabilities is absolutely essential.

Here are some of the key aspects of a marketing career. Let’s see if they align with your requirements.

Do you enjoy combining creativity and analytics?

Marketing is one of those unique fields where you get to be both an artist and a scientist. If you love brainstorming ideas but also get excited about digging into data to see what’s working and what’s not, marketing could be a great fit.

How well do you handle change?

Marketing is fast-paced and constantly evolving. New platforms, trends, and technologies emerge all the time. If you’re adaptable and thrive in dynamic environments, you’ll likely enjoy the challenges marketing brings.

Are you a good communicator?

Marketing is all about connecting with people, whether it’s through compelling content, persuasive campaigns, or insightful data presentations. If you have a knack for storytelling and enjoy engaging with different audiences, that’s a good sign.

Are you dedicated to learning? 

The best marketers are always learning, whether it’s new digital tools, consumer behavior trends, or creative strategies. If you’re curious and love to keep growing, marketing offers plenty of opportunities for continuous development.

Do you rely on consistent results?

Sometimes, marketing efforts don’t have clear-cut results immediately, and it requires patience and persistence to tweak strategies and find what works. If you’re okay with experimenting and learning from both successes and failures, you’ll find this field rewarding.

What kind of marketer should you be? 

The other big issue, aside from the constant demand to learn and grow, is that marketing is like a big umbrella with a bunch of different specialties underneath it. Each of these areas offers different types of roles and requires different skills, so it’s worth exploring a bit of each to see what clicks with you. The key is to find where your interests and strengths align. Marketing is diverse and dynamic, so there’s a niche for everyone.

Digital marketing

This is a broad category that covers anything online. Within digital marketing, you’ve got roles like SEO specialists who optimise websites to rank higher on search engines, and PPC managers who handle paid advertising campaigns on platforms like Google and Facebook. Then there are digital marketing strategists who plan and execute comprehensive online marketing strategies.

Market research and analytics

This is all about understanding the market and consumer behavior. Market researchers gather data through surveys and focus groups, while data analysts interpret this data to provide insights that guide marketing strategies.

Content creation and marketing 

Easily the flashiest sub-category, this involves creating and distributing valuable content to attract and engage an audience. Roles here include content writers and editors who craft blog posts, articles, and eBooks, and content strategists who plan and oversee content creation. There are also video producers and podcasters if you’re into multimedia.

Email marketing

Lately, email marketing has been suffering due to a decline in enthusiasm for emails in general. Paired with increasingly restrictive guidelines, email marketing has taken quite a beating as of late. 

It usually involves creating campaigns to nurture leads and engage customers. Roles here include email marketing specialists who design and send email campaigns, and CRM managers who manage the tools and data to ensure emails are personalised and effective.

Social media marketing

Marketing via social media is all about building and engaging communities on platforms like Instagram, Twitter, and LinkedIn. You’ve got social media managers who create and manage posts, community managers who interact with followers and handle customer service, and social media analysts who track and report on metrics to see what’s working.

Influencer marketing 

A much newer but rapidly growing field, influencer marketing is about partnering with influencers to promote products or brands. Influencer marketing managers find and negotiate with influencers, and campaign managers oversee these collaborations to ensure they meet the brand’s goals. There are two main categories of influencer marketing: B2B and B2C. Both have somewhat separate goals, audiences and influencer talent pools. 

What tools and skills should you learn?

For anyone looking to break into marketing and grow their career, there are several essential tools and skills you should focus on. 

Tools to start using

First, let’s start with the types of tools you’ll need to get accustomed to. 

  • Familiarise yourself with platforms like Google Analytics for tracking and analysing web traffic, and Google Ads for managing paid campaigns. Understanding SEO tools like Ahrefs or SEMrush can also be incredibly valuable for optimising online content.
  • Learn how to use graphic design tools like Canva or Adobe Creative Suite, and video editing software like Adobe Premiere or Final Cut Pro. 
  • Writing and editing skills are fundamental, so get comfortable with platforms like Grammarly to polish your content.
  • For Project Management, tools like Trello or Notion can help you keep track of campaigns, deadlines, and team collaborations.
  • Get comfortable with tools used for scheduling posts and managing multiple accounts. Knowing how to use analytics tools native to social platforms is also important for measuring engagement and performance.
  • Mailchimp, Constant Contact, or HubSpot are essential for designing campaigns, segmenting your audience, and analysing email performance.

Skill you need to develop

Here are some of the most notable skills that are in demand, which we highly recommend improving on.

  • Being able to interpret data and translate it into actionable insights is key in today’s marketing landscape. Take some courses in data analytics and familiarise yourself with basic statistics.
  • Basic SEO knowledge is another must-have. Understanding how search engines work and how to optimise content for better visibility is crucial. Look for courses on platforms like Coursera or Udemy to get started.
  • Content creation and storytelling are core to engaging your audience. Whether it’s writing blog posts, creating videos, or designing infographics, being able to produce high-quality, engaging content is vital.
  • Stay updated with the latest trends and best practices for each social media platform. Knowing how to create engaging posts and manage online communities can set you apart.
  • Communication and Collaboration skills are fundamental as well. Marketing often involves working with diverse teams, so being able to communicate your ideas clearly and collaborate effectively is key.
  • The marketing field evolves rapidly with new tools, platforms, and trends emerging all the time. Stay curious, keep learning, and be adaptable to new changes.

We hope this guide helped you find the answer you were looking for! If you’re looking to kick off your career the right way this year, book a call with us. Let’s talk about it! You can also subscribe to our newsletter for the latest career information, tips, and updates. (They’re both completely free!)

Kahless

Kahless

Kahless is a writer with a special interest in sociology. He spends much of his free time travelling, reading, writing, and stopping his cats from ripping apart everything he owns. It’s advised to bring along a strong cup of coffee (3 espresso shots minimum) when approaching him.

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